Connect with Pet Valu

News

Pet Valu donates $100,000 in product to help pets displaced by British Columbia wildfires

Posted On July 20, 2017

With experts predicting families who have been evacuated from British Columbia’s wildfires could be unable to return home for weeks, Canadian pet retailer Pet Valu has donated $100,000 worth of products to help animals affected by the fires. The donation, which includes litter, litter pans, dog and cat food and crates, was given to Four Paws Food Bank in Kamloops and the Prince George Humane Society which are on the front lines of desperate pet owners seeking help.

“Our volunteers have been working non-stop since July 9 helping every type of pet – dogs, cats and small animals,” says Bonnie McBride, Four Paws Food Bank in Kamloops. “The donation from Pet Valu has made an enormous difference. We can now help all the pet owners and their pets who come to us.”

Pet Valu has experienced firsthand the stress and disruption caused by the fires; its two stores in 100 Mile House and two stores in Williams Lake have been evacuated. The leading pet retailer anticipates additional stores in other communities will be evacuated in coming days. Pets from the evacuated stores are being fostered with staff members and arrangements are being made to ensure staff and pets in nearby communities will get out safely if the call for evacuation is made.

 “When you have to pack up your family and pets and flee a wildfire, the stress can be overwhelming,” says Tom McNeely, CEO, Pet Valu. “We hope our donation will give pet owners some peace of mind knowing they can keep their pets safe and comfortable while they’re away from their homes.”

 In addition to its $100,000 product donation, Pet Valu is also accepting monetary donations at all of its stores across Canada so people can quickly and easily make a donation to the Red Cross.

Collapse

Litter, food and crates given to animal rescue organizations on front lines...

Read More

The Fur Awakens this Halloween at Pet Valu

Posted On October 3, 2016

Trick or Treat your Dog (or Cat) to an InterGalactic Photo Op this October 31st

May the force be with pet lovers this Halloween. Pet Valu — Canada’s leadingdarth specialty pet chain — is predicting Star Wars inspired styles will be its most popular pet Halloween costumes of 2016.

This week, Pet Valu debuted its top pet costumes for the 2016 Halloween season. This year, its pet-friendly picks have an intergalactic feel – from Yoda to Darth Vader.

“Star Wars is sweeping this year’s pet Halloween trend, with a range of adorable Facebook and Instagram-worthy costumes for pets of all sizes and temperaments,” explains Rose Ferrante, Director of Marketing, Pet Valu Canada.

Ferrante says one reason for Star Wars’ blockbuster status this Halloween is that it lends itself to family and group Halloween themes. “A big trend we’ve been seeing over the past couple of years is a demand for matching costumes; where pet owners dress their children, dogs and themselves in coordinating costumes. So for instance, Darth Vader Dog, Yoda Dog, Chewbacca Dad — with a group of Kylo Ren, Rey, Luke and Princess Leia kids,” says Ferrante.

Pet Safety & Comfort
Ferrante estimates that about two thirds of Pet Valu’s Halloween costume sales are for small and medium-sized dogs; although the chain does offer a range of options for larger pets, including capes and headgear.

yodaOn the trend front, Ferrante says demand for smaller animal head gear is on the rise. “Believe it or not, people who have patient and relaxed cats, rabbits and guinea pigs also like to get into the fun with easy-totolerate hats and headgear. It’s important to never force or stress your pet out with costumes,” says Ferrante. “Only do what your pet is comfortable with – and keep photo time to a minimum for most pets,” she suggests, adding that for safety reasons, only dress your furry friends in costumes that are specially designed for pets.

While you can’t outfit your pup with a lightsaber, Ferrante says it’s important to make dogs visible to drivers and trick or treaters with LED collar clip-ons or light-up or reflective collars. In addition to bringing along clean-up bags and treats, Ferrante says pet owners should also give pets lots of encouragement throughout the Halloween family photo op or trick or treating excursion. Chocolatewoke and other Halloween goodies are dangerous for dogs, so Ferrante reminds pet owners to keep candies out of pets’ eyesight and reach. And, for those pet lovers who want to treat canine trick or treaters at the door, Ferrante suggests fun, healthy and affordable pumpkin- flavoured treats, which Pet Valu offers in various price ranges.

To give thanks and help pets in need, Pet Valu stores are accepting product donations for local shelters all throughout October during the chain’s 5th annual Thanks-for-Giving event. Pet lovers can help by visiting their local Pet Valu store and donating an item from local charities’ Wish Lists. 100% of customer donations go directly to local pets in need within your local community.

The 2016 Pet Valu Halloween Collection is available in-store now.
Here are Pet Valu buyers’ top picks for the 2016 season:

Rubie’s Yoda Headpiece
When it comes to Halloween photo ops, do or do not, there is no try. This adorable, easy-wearing costume is perfect for pet parents of dog and cat Jedis who don’t like to go out fully robed.
Available in sizes sm/md and md/lg
Suggested retail price: $8.99

Rubie’s Ewok
Pet Valu’s Star Wars Ewok costume is the perfect complement to every furry face!ewok2
Available in sizes sm-xl
Suggested retail price: $34.99

Rubie’s Yoda with Arms Costume
This front-facing costume features a chest plate and head piece, Jedi powers sold separately.
Available in sizes sm-xl
Price: $29.99-34.99

Rubie’s Darth Vader
“Luke, I am… pretty darn cute!” This show-stopping pet costume features a Darth Vader chest plate, head piece and Vader’s trademark cape — allowing for easy movement and making it a great choice for hard-to-fit or large dogs.
Available in sizes sm-xl
Suggested retail price: $34.99

Bailey & Bella Jockey Riding Costume
Cuteness overload. This Jockey costume is sure to be a runaway hit – the jockey even moves as your pet runs, adding to the fun.
Available in sizes xxs/xs, sm/md, lg/xl, xxl/xxxl
Suggested retail price $19.99-21.99

Rubie’s Minion Bob
Love to match your children and pet’s Halloween minioncostumes? Pet Valu’s popular Minion costume gets an update this year with extended arms and a fancy new head piece.
Available in sizes xs-xl
Suggested retail price $29.99-34.99

Rubie’s Aviator with Scarf
Final boarding call! This adorable aviator costume features a jaunty scarf and a Velcro-adjustable head piece with goggles.
Available in sizes sm/md and md/lg
Suggested retail price: $12.99

Rubie’s Trapper Hat
Equally fetching for Halloween and Christmas posts, this easy-wearing hat is perfect for pets who don’t enjoy the full-body Halloween experience.
Available in sizes sm/md and md/lg
Suggested retail price: $9.99

Rubie’s Rainbow Tie
Somewhere over the rainbow, pet lovers are smiling at this sweet, whimsical option for tiedogs (and even cats!) who are too cool to wear clothes or headgear.
Available in sm/md, md/lg, lg/xl
Suggested retail price: $5.99

Pumpkin
For the classic pet, this easy-wearing, timeless costume, featuring a headpiece and collar – never gets old! O/S fits most dogs.
Suggested retail price $17.99

About Pet Valu
Pet Valu Canada Limited www.petvalu.com is the leading Canadian specialty retailer of pet food and pet-related supplies with more than 760 stores across Canada and the US. Pet Valu Canada Limited is a British Columbia incorporated company with headquarters in Markham, Ontario. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Total Pet, Paulmac’s Pet Foods, Tisol Pet Nutrition and Bosley’s by Pet Valu.

The Pet Valu family of stores pride ourselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by pet nutritionists. Pet Valu, Paulmac’s, Tisol, Total Pet, and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about Pet Valu, our 2016 Halloween Collection and find out what’s new in your community, please visit: www.petvalu.com or www.facebook.com/petvalu

Collapse

Trick or Treat your Dog (or Cat) to an InterGalactic Photo Op this October 31st May the force be with […]...

Read More

Pet Valu and Pet Supermarket Merge Forming Largest and Fastest Growing Small Format Specialty Pet Retailer

Posted On July 11, 2016

Combination Of Complementary Businesses Creates Third Largest Pet Specialty Retailer In North America With Over 930 Stores In The US And Canada

 Pet Valu And Pet Supermarket To Continue Operating As Independent Brands

 NewCo Well Positioned For Growth While Benefiting

From Shared Best Practices And Operating Scale

 Markham, Ontario To Remain Home Of Pet Valu

Sunrise, Florida To Remain Home Of Pet Supermarket

Markham, Ontario and Sunrise, Florida, July 11, 2016 – Pet Valu and Pet Supermarket today announced that they have merged to create the third largest pet specialty retailer and the largest small format, neighborhood, pet specialty retailer in North America. The combined business is named Pet Retail Brands.  With over 930 stores, it will generate approximately $1 billion in system-wide retail sales across the US and Canada. Pet Retail Brands will have an extensive retail footprint with stores from the East Coast to the West Coast and from Miami to Vancouver and is well positioned for continued growth. Terms of the agreement were not disclosed.

Both Pet Valu and Pet Supermarket are one-stop shops for customers, offering a broad selection of premium pet food, supplies and services sold by trained professional staff who provide knowledgeable and friendly advice, enhancing the overall customer experience. Small format stores provide pet parents with the convenience to shop locally in a community-oriented and caring environment, delivered by employees who develop lasting connections with their customers.

Pet Valu was taken private by an affiliate of Roark Capital in August 2009. Pet Supermarket was acquired by an affiliate of Roark Capital in April of 2015. Pet Retail Brands will remain headquartered in Markham, Ontario and Pet Supermarket operations will continue to be based in Sunrise, Florida.

Ezra Field, Managing Director of Roark Capital, said, “The combination of these two highly complementary businesses, both long established brands with strong cultures and deep commitments to local communities and helping pets, will create the leading community focused pet specialty retailer in North America. Together, both brands will benefit by sharing infrastructure, resources and best practices to deliver superb value to both Pet Valu and Pet Supermarket’s loyal customers, committed employees and business partners.”

As part of the transaction, Thomas McNeely will become President and Chief Executive Officer of Pet Retail Brands. Mr. McNeely has been Chief Executive Officer of Pet Valu since August 2009.

Commenting on the merger, Mr. McNeely said, “Bringing together two of the fastest growing pet specialty retailers creates a powerful platform to share resources and best practices to support both Pet Supermarket, Pet Valu and their loyal customers. I look forward to working with all of the employees and suppliers of Pet Supermarket as well as Pet Valu franchisees to grow these brands, which have been providing pets with superior products and service for over 40 years.”

Concurrent with the closing of the transaction, Diane Holtz announced her retirement from her role as Pet Supermarket’s President and Chief Executive Officer. Ms. Holtz joined Pet Supermarket in 1992 and has served as President and COO since 2002. She was President and CEO and a member of the Board since 2015.

“My 23-year journey with Pet Supermarket is filled with wonderful memories of our passionate team that ranks among the best and brightest in pet retail,” said Diane Holtz. “I retire knowing this transaction positions Pet Supermarket for continued success on behalf of all its employees and partners. I am grateful for the support and guidance of the Roark Capital team and look forward to seeing Pet Supermarket continue to grow and delight pets and pet parents alike.”

About Pet Valu

Pet Valu is a Canadian specialty retailer of pet food and pet-related supplies with more than 770 stores across Canada and the US. Pet Valu prides itself on providing pet parents with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu’s team members are Pet Experts who can help you find the right nutrition and other solutions for your pets. To learn more, please visit: www.petvalu.com or www.facebook.com/petvalu.

About Pet Supermarket

Pet Supermarket is the largest small format specialty retailer of pet food and pet-related supplies based in the southeastern US. The Company operates 165 stores offering customers a broad assortment of premium and holistic pet food and supplies with friendly and knowledgeable service. Over 1 million customers are active members of the Company’s loyalty program. For more information please visit www.petsupermarket.com.

About Roark Capital Group

Roark focuses on consumer and business service companies with a specialization in franchised and multi-unit business models in the retail, restaurant, consumer and business services sectors.  Since inception, affiliates of Roark Capital have invested in 54 franchise/multi-unit brands, which have generated $20 billion in annual system revenues from 22,000 locations in 50 states and 75 countries.  Roark’s current brands include Anytime Fitness, Arby’s, Atkins Nutritionals, Batteries Plus Bulbs, Carl Jr.’s, Corner Bakery, Driven Brands, DryBar, FOCUS Brands (the owner of Auntie Anne’s Pretzels, Carvel Ice Cream, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s), Hardee’s, Il Fornaio, Massage Envy, Miller’s Ale House, Naf Naf Grill, Orangetheory Fitness, Pet Supermarket, Pet Valu, Primrose Schools, Quala, Waxing the City, and Wingstop. For more information please visit www.roarkcapital.com.

Collapse

Combination Of Complementary Businesses Creates Third Largest Pet Specialty Retailer In North America With Over 930 Stores In The US […]...

Read More

Pet Lovers Show Their Support for Fort McMurray

Posted On June 24, 2016

Pet Valu’s Original $100,000 Donation Now Tops $200,000

 A lovely lady came into our store today and stood near our adoptable kitten Mama.  When I asked how I could help, she said she was just looking and then proceeded to tell me of the heartache she is going through.

She was able to grab her family and her dogs but was forced to leave her cats. She is very worried about their wellbeing and unsure if they are OK. I told her that she was welcome to hold Mama. With tears rolling down her cheeks she gave her a good snuggle and I let her know she is welcome to come by anytime to see Mama again. She left with lighter spirits. It is amazing how a little cuddle from an animal can change your feelings. Even more amazing to witness.

-Alicia, Pet Valu St. Albert

 

For Pet Valu, showing support for the people and pets of Fort McMurray is personal.

Pet Valu immediately donated $100,000 to the Canadian Red Cross and SPCA when fires broke out in early May as well as much needed products.  And so far, our franchisees, stores and customers have raised an additional $84,000 to support relief efforts, bringing the total to over $200,000 so far. Pet Valu stores across Canada are continuing to collect donations in-store.  100% of donations collected in stores are being donated to the Red Cross and SPCA.

Beyond just raising money, the company’s stores and Alberta operations teams have been mobilizing trucks of food and supplies to help families in need – including thousands of bags of cat, dog and small animal pet foods and supplies.

“Our hearts go out to the people and pets of Fort McMurray, our employees and franchisees at our two Fort McMurray stores. Pet Valu hopes that the $200,000+ our team has donated and raised to aid in the recovery effort will help in some small way,” says Tom McNeely, CEO.  “Most important of all, is the remarkable way our Pet Valu team are rising up to offer support and comfort to the community,” says McNeely.

“Pet Valu has been working to get product donations where they are needed the most.  The company has transported pet food, treats, and crates, litter, toys and other accessories to where they are needed. Food and supplies were directly donated to the Fort McMurray evacuees through The Royal Canadian Legion, SPCA, The Lac La Biche Evacuation Centre, and through various charities and hotels all over Edmonton and northern Alberta”, says McNeely.

Pet Valu is also accepting donations to help those affected by the fire at the following Northern Alberta locations:

  • Cold Lake
  • St Albert
  • Spruce Grove
  • Hollick Kenyon (Edmonton)
  • Market at the Meadows (Edmonton)
  • Namao Center (Edmonton)
  • Rabbit Hill (Edmonton)
  • West Henday (Edmonton)
  • Westmount (Edmonton)
  • Windermere (Edmonton)

 

#AlbertaStrong

 

About Pet Valu

Pet Valu Canada Limited www.petvalu.com is the leading Canadian specialty retailer of pet food and pet-related supplies with more than 760 stores across Canada and the US. Pet Valu Canada Limited is a British Columbia incorporated company with its headquarters in Markham, Ontario. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Total Pet, Paulmac’s Pet Foods, Tisol Pet Nutrition and Bosley’s by Pet Valu.

 

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighbourhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

 

Pet Valu, Paulmac’s, Tisol, Total Pet and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about how Pet Valu is helping Fort McMurray, please visit: www.petvalu.com or www.facebook.com/petvalu.

Collapse

Pet Valu’s Original $100,000 Donation Now Tops $200,000  A lovely lady came into our store today and stood near our […]...

Read More

Pet Valu Pet Appreciation Donations Surpass $2 Million

Posted On June 9, 2016

$2 million dollars and donations

2611 pet adoptions

Canada’s love of pets was in full force this Spring, helping Pet Valu raise a record-setting $2 million for animal welfare charities and rescues across the nation.

Animal lovers and the Pet Experts at Pet Valu stores across North America, teamed up throughout April during Pet Valu’s annual Pet Appreciation Month.

Since the event began in 2011, customers have donated more than $6.675 million to North American animal rescue charities and found homes for more than 5,700 pets.

This year, Pet Valu set its most ambitious fundraising goal of $1.8 million. In addition to surpassing that goal; Pet Valu also made an immediate corporate donation of $100,000 to the Canadian Red Cross and SPCA to aid people and pets affected by the Fort McMurray fire. Franchisees and customers pitched in and in just two short weeks, Pet Valu’s total Fort McMurray donations now top $200,000.

“Pet Valu Pet Appreciation Month is our way of showing just how much we love and appreciate the special role pets play in our lives,” explains Rose Ferrante, Director of Marketing, Pet Valu. “Our customers and franchisees showed how much they care, by finding adopted homes for more than 2600 pets in need. Together with our customers and franchisees, Pet Valu also raised an astounding $2 million in dollars and donations, our best fundraising result ever,” says Rose.

Pet lovers were invited to show their Pet Appreciation in three ways:
● Posting on Facebook or Twitter using the hashtag #PAW #PetValu
● Purchasing a Pet Valu PAW in-store for $2, $5 or $10 – or making a product donation to local animal rescue charities
● Participating in National Adoption Weekends where Pet Valu stores teamed up with local animal rescue organizations to stage in-store adoption events.

About Pet Valu
Pet Valu Canada Limited www.petvalu.com is the leading Canadian specialty retailer of pet food and pet-related supplies with more than 760 stores across Canada and the US. Pet Valu Canada Limited is a British Columbia incorporated company with it’s headquarters in Markham, Ontario. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Total Pet, Paulmac’s Pet Foods, Tisol Pet Nutrition and Bosley’s by Pet Valu.

The Pet Valu family of stores pride ourselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu, Paulmac’s, Tisol and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about Pet Appreciation Month events, please visit: www.petvalu.com or www.facebook.com/petvalu

Collapse

$2 million dollars and donations 2611 pet adoptions Canada’s love of pets was in full force this Spring, helping Pet […]...

Read More

Pet Valu Aims to Raise $1.8 Million During April, Pet Appreciation Month

Posted On April 1, 2016

Buy a Pet Valu Pet Appreciation Month PAW in-store and Join with National Adoption Poster Cat “Bon Jovi” on Social Media to Show Your Support

This April, animal lovers and the Pet Experts atPAWposter2016 Pet Valu stores across North America, are teaming up to lend a helping PAW to animal rescue charities and pets in need.

Thanks to its annual April Pet Appreciation Month event, Pet Valu and its customers have donated more than $4 million to North American animal rescue charities and found homes for more than 5,600 pets.

This year, Pet Valu has set its 2016 fundraising goal at an ambitious $1.8 million. To help encourage adoptions, Pet Valu is hoping the “rock star” appeal of this year’s Pet Valu Adoption Poster Pet, “Bon Jovi” the cat, will help encourage hundreds of adoptions across Canada.

The grey and white tabby was adopted in 2013 at a Pet Valu store when a little boy visiting the store with his family fell in love with the calm, friendly demeanour of the rescue cat. Two years later, “Bon Jovi” is a beloved member of the family and is set for celebrity cat status in his new role as Pet Valu’s 2016 Adoption Poster Pet.

“Pet Valu Pet Appreciation Month raises much-needed money and supplies to support charities that help pets in need, like “Bon Jovi” find forever homes,” explains Rose Ferrante, Director of Marketing for Pet Valu. “About 75% of the animals adopted each year through Pet Valu stores are cats and we hope that prospective adoptive families will visit Pet Valu stores from April 15th to 17th during National Adoption weekend,” says Rose.

There are three ways pet lovers can show their Pet Appreciation at Pet Valu:
• Visit your local Pet Valu throughout the month of April, purchase and sign an official PAW for $2, $5 or $10 – or make a product donation to local animal rescue charities.

• Help the Pet Valu family of stores donate to pets in need by showing your support on social media. Throughout April, Pet Valu will be sharing #PostaPaw missions on Facebook and Twitter. Every share or retweet will trigger a donation to rescue groups across Canada, up to 5000 cups of pet food or kilograms of litter each week. Pet lovers can also create their own #PostaPaw posts on Facebook, Twitter and Instagram to trigger a donation.

• Participate in National Adoption Weekend from April 15th – 17th when Pet Valu stores team up with local animal rescue organizations to help find forever homes for homeless pets.

To learn more about Pet Appreciation Month and what’s happening in your community visit
www.petvalu.com or www.petvalu.com/events-calendar

About Pet Valu
Pet Valu, Inc. www.petvalu.com is a Canadian specialty retailer of pet food and pet-related supplies with more than 700 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac’s Pet Foods, Tisol Pet Nutrition, Total Pet and Bosley’s by Pet Valu.

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu, Paulmac’s, Tisol, Total Pet and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters. To learn more about Pet Appreciation Month events, please visit: www.petvalu.com or www.facebook.com/petvalu

Collapse

Buy a Pet Valu Pet Appreciation Month PAW in-store and Join with National Adoption Poster Cat “Bon Jovi” on Social […]...

Read More

Pet Valu 2015 Pet Nutrition Guide

Posted On December 11, 2015

10 Tips to Help Canadian Pet Owners Make Pet Food Choices

When it comes to feeding Fido and treating Fluffy, Pet Valu says more and more Canadian pet owners are asking for made-in-North America kibble, wet foods and treats.

According to the specialty retailer with 600 stores across North America, a renewed interest in local sourcing has dramatically changed the pet food market over the past decade.

“Pet owners are becoming very educated about pet nutrition and many prefer to purchase locally made foods like Performatrin Ultra, Royal Canin, Firstmate and Petcurean because there’s a higher level of trust in foods that are made in Canada and the USA,” says Rose Ferrante, Director of Marketing, Pet Valu Canada. Rose says that Pet Valu offers a substantial variety of treat and food brands that are made in Canada and the USA. The company also reports that pet products featuring a wider variety of proteins, grain-free or lower grain formulas as well as antioxidant packed treats and foods are gaining popularity.

10 Simple Tips to Help You Choose the Right Pet Food
“You absolutely can enhance your pet’s quality of life and overall health by making informed choices about pet food combined with proper care. There are a few simple guidelines that will help you choose the right food for your pet’s individual needs, your food philosophy and your budget,” explains animal nutrition expert Dr. Kate Shoveller, PhD and Assistant Professor in the Department of Animal Biosciences, University of Guelph.

Here are Dr. Shoveller’s Top 10 Tips for Choosing a Quality Pet Food

Focus on Protein
Dr. Shoveller says an easy way to spot a quality food is to look for a protein content of at least 22% for dogs – and a minimum 31% for cats.

For optimal nutrition, Dr. Shoveller says it’s best to introduce your pet to different flavours and sources of protein. “Rotate your pet food flavours by mixing different protein sources into your pet’s diet, instead of sticking with the more common chicken and fish day in and day out. By combining and rotating protein in your pet’s diet, they will benefit from a variety of different nutrients and flavours,” she says.

Fat Matters
It’s equally important to match the correct protein to fat mix, advises Dr. Shoveller. petcureandogfoodPet dogs who get moderate activity and are not overweight will do well on a diet with pet foods that list 12-15% fat and 19-24% protein on the label.

Highly active sporting dogs need closer to 20% fat and 30% protein to meet their energy and protein requirements, so read labels carefully to find the right formula.

Lower & Higher Quality Carbs
Puppies and kittens need complex carbs to grow and develop and it’s best to feed them life stage diets that are designed for their unique needs, says Dr. Shoveller.

potatosalmonformulaAfter about the first year depending on the adult size for dogs or cats, Dr. Shoveller recommends gradually switching pets to an adult food that is lower in protein and higher in carbohydrates. Pet foods that feature carbs like barley, oatmeal, potatoes and lentils have a lower glycemic index, so they are good for helping control weight, but do tend to be more expensive compared to traditional grain-based formulas and treats.

Dr. Shoveller says that while all cats need a lower carb diet, dogs have more varied needs. Dogs that are prone to gaining weight, will benefit from grain-free foods containing lower glycemic carbohydrates, like sweet potatoes. In contrast, larger breed dogs like German Shepards and Labrador Retrievers can handle formulas with more carbohydrates in their diet.

Fibre is also an important carbohydrate for maximizing gastrointestinal health. Look for fiber sources such as chicory, beet pulp, barley and psyllium if your dog or cat has loose stools or tends to get constipated.

Water, Water, Water
goduckrecipeOne often overlooked and easy to fix part of your pet’s diet is moisture. Cats, in particular, generally do best on at least 50% wet food in their diet, says Dr. Shoveller, who also strongly advises filtering your pet’s drinking water.

“One of the most common issues we see with older pets are kidney and digestion issues and not getting enough water can make these problems worse. While dogs do well matching their water intake with their food intake, cats are not as good at this for a variety of innate reasons.

Also, “hard water” has high amounts of minerals than can contribute to urinary tract problems and put dogs and cats at risk for getting “stones”. Investing in an appropriate filter and incorporating wet food for cats and dogs is an important way to enhance your pet’s health later in life,” she advises.

Superfood Formulas and Antioxidants
dogfoodingredientsWhile it’s temping to scoff at blueberries and fish oils in dog foods and treats, Dr. Shoveller says including a wide variety of antioxidants in your pet’s diet promotes good health.

“You want to read the label carefully to ensure there’s a good amount of grains, vegetables and some fruit in the formula as these are an important source of micronutrients and bioactive compounds such as flavonoids,” says Dr. Shoveller.

Dr. Shoveller says these micronutrients are sometimes added as supplements to quality pet foods. “As with all pet foods, rotate a few different varieties and flavours to help your pet get a wide spectrum of nutrients,” she says.

hipandjointSpecial Health Needs
Feeding pets quality foods can prevent many health issues; but if your pet does develop a health issue, it’s important to consult your veterinarian about feeding a formula that’s specially developed to address their specific needs.

Another common health concern for dogs is arthritis and Dr. Shoveller recommends investing in a trusted pet food that includes high-quality meat and may also contain other beneficial fish or marine oils and sources or supplements like glucosamine and chondroitin. Arthritic dogs can also benefit from more water and the addition of wet foods into their diet.

Air Tight Storage & Toxins
Like all foods, pet foods can develop molds and the fat can go rancid if stored for too long, or if exposed to the air and humidity. Air tight storage also keeps food flavours fresh, which is more appealing to pets. Dr. Shoveller recommends keeping no more  than 1-2 months worth of food at a time to ensure freshness – and says that all dry foods and treats should be stored in air tight containers.

To keep date codes and best before dates top of mind, Dr. Shoveller says zip seal bags that can be stored inside air tight containers are handy. Another tip: don’t store your pet food in the laundry room; where the humid air can make pet foods develop mold that can make your pet sick.

beef liverTreating Your Pet
Treating pets is an important way to bond and socialize your pet – and Dr. Shoveller encourages pet owners to find a roster of lower-calorie treats their pets enjoy. She also advocates double-duty treats that help with dental care and or other concerns like hairballs for cats.

Treats should be factored in as part of your pet’s holistic daily diet to add variety and bonding opportunities throughout the day. Feed a little less food at each meal, so that you can incorporate treats in a healthy way, encourages Dr. Shoveller.

When it comes to pets, physical exercise and play first –grumpstreat second, she says. Dr. Shoveller recommends rotating your dog’s toys and adding variety by changing up walk routes and play routines.

For cats, incorporating treat puzzlers and daily “prey play” with interactive wand toys helps to reduce stress and keeps cats active and healthy.

Look for the AAFCO Name on the Label
Most reputable Canadian and US companies meet or exceed AAFCO Guidelines (Association of American Feed Control Officials) for protein, fat, vitamins, and minerals, explains Dr. Shoveller. AAFCO is a voluntary association that sets out ingredient labelling and nutritional guidelines for pet foods, so it’s a good move to look for the AAFCO statement on the label of pet foods.

Overfeeding Pets Reverses Nutritional Benefits
Even if you are feeding your pet very high quality food – over-feeding will negate all those benefits, cautions Dr. Shoveller, who says over-feeding and pet obesity is the number one cause of health problems in pets.

It’s particularly hard on older pets who may experience arthritis and joint pain. Check your pet’s weight regularly and discuss their body weight with your veterinarian to ensure you are not overfeeding, says Dr. Shoveller. Research clearly demonstrates that feeding dogs to maintain a lean body weight results in a longer life, says Dr. Shoveller, adding that keeping your pet at a healthy weight will ensure they enjoy a better quality of life.

To download Dr. Shoveller’s 10 Tips to Help Canadian Pet Owners Make Pet Food Choices and for more information on Made-in-Canada pet food brands, visit www.petvalu.com. For personal tips about your dog or cat, visit Pet Valu to speak with a local pet expert who can help you learn about new brands and formulas that might be right for your pet family.

About Pet Valu
Pet Valu, Inc. www.petvalu.com is a Canadian specialty retailer of pet food and petrelated supplies with more than 600 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac’s Pet Foods, Bosley’s by Pet Valu and Jack’s Pets.

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu is a proud national sponsor of Dog Guides of Canada and provides fundraising and support year-round. In-store donations given by customers for the Pet Valu 2016 Calendar will be donated to Dog Guides of Canada to help more Canadians in need receive the amazing gift of a Dog Guides of Canada service dog.

Pet Valu, Paulmac’s and Bosley’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. To learn more, please visit: www.petvalu.com or www.facebook.com/petvalu

Collapse

10 Tips to Help Canadian Pet Owners Make Pet Food Choices When it comes to feeding Fido and treating Fluffy, […]...

Read More

Introducing 2016 Pet Valu Calendar Pets

Posted On December 4, 2015

Cute Canadian Pets Pose for Specialty Chain’s Fundraising Calendar

English Bulldog Otis Chosen as This Year’s Cover Dog

In what may be the cuteness overload move of the year, specialty retailer Pet Valu has enlisted the help of 13 personality-packed photos from Canadian pet families to raise funds for Dog Guides of Canada.

Pet Valu just released its 2016 calendar and while supplies last, Canadian pet lovers can pick-up a copy in return for a “give what you can” donation to Dog Guides of Canada at any Pet Valu store across the country.

More than 20,000 beauties competed for the honour of becoming a 2016 Pet Valu calendar pet – and this year’s selection includes dogs, cats, a parrot – and even a brightly coloured green lizard.

A Year of Giving Back with Pet Valu
“If you love pets and you want to give back, the Pet Valu calendar is a great way to keep you smiling all year long,” says Rose Ferrante, Director of Marketing, Pet Valu. “In return for a copy of our 2016 calendar, featuring charismatic Cover Dog Otis the English Bull Dog puppy, we ask customers to make an in-store donation to Dog Guides of Canada. Pet Valu is a national sponsor of Dog Guides and every donation helps train and provide service dogs to help Canadians live with conditions like autism, epilepsy and vision impairment,” says Rose.

Introducing Otis – Pet Valu 2016 Cover Dog
English Bull Dog Otis won over Pet Valu judges thanks to his big brown eyes and irresistible puppy charm. No longer a puppy, but still just as cute, Otis lives in the GTA and his antics are chronicled on Instagram for adoring fans and followers. Otis is available for interviews, photos and autographs. Bring treats!

Meet the 2016 Pet Valu Calendar Pets:
Teeny Toronto short-haired tabby Rigutis’ big green eyes earned her a spot as the Pet Valu January star. Her name means “little stripes” in Friulano and was inspired by his adorable stripes and markings.

February is all about puppy love and features four sweetly named Golden Retriever puppy siblings from Skeleton Lake, Ontario: Jelly Bean, Skittles, Licorice and Rolo.

March features reluctant Easter Bunny Bowie, enduring bunny ears for his GTA owner with irresistible French Bulldog attitude.

Dapper, Fedora-wearing Peanut, a Crested Gecko who hails from St. Catharine’s Ontario is the only reptile featured in this year’s calendar. His laidback ways and brightly coloured leaf-green skin made him the perfect choice for Pet Valu’s April calendar page.

Pretty KeeKo is a rare Peach Front Conure parrot who lives in Palmerston, Ontario. His owner’s photo of KeeKo perching on a branch of pink cherry blossoms was chosen to grace the month of May.

For June, Pet Valu judges selected a beautiful Summer garden photo in tribute to Dunnville, Ontario’s regally named Russian Blue – General Sterling Price.

Heidi, a water-loving German Sheppard mix captured the July Pet Valu spotlight thanks to her spirited personality and an expansive, surfside photo taken at a Toronto beach.

Adorable pair of Rough Collies Aidan and Abbey cinched the August calendar page with a playful lakeside photo taken by their Winnipeg owner during a weekend at the cottage.

September’s calendar Pet Izzie the Pug isn’t just a pretty face. The pride of Lethbridge, Alberta (and her owners) is a Champion Agility Dog and performs animal assisted therapy at seniors homes!

When she’s not racing on his cat wheel and travelling around North America, Seascape – an exotic Bengal cat from Westchester, Nova Scotia – loves frolicking in the October leaves.

Gorgeous and good natured Red, a Nova Scotia Duck Tolling Retriever from Bedford, Nova Scotia was selected as Pet Valu’s November calendar pet, thanks to a fetching photo taken during a Fall play session.

December’s calendar pet has a story that reflects the goodwill of the season. Ragdoll cat Beauregard was abandoned when he was just two years old. Luckily for him, he soon found his forever home at a rescue adoption event hosted by a local Pet Valu store. His new family feels so fortunate that they were the ones to get the opportunity to give him his forever home!

About the Cause
Lions Foundation of Canada provides Dog Guides at no cost to qualified applicants. Dog Guides Canada is a national training school and charity that has already provided specially trained Dog Guides to more than 2,000 Canadians, aged 4 to 88 years old. The Lions Foundation estimates the price to train and place a Dog Guide at about $25,000. The organization is 100% donation based, does not receive any government funding and relies on support from individuals, service clubs, foundations and corporate sponsors. Learn more at www.dogguides.com

About Pet Valu
Pet Valu, Inc. www.petvalu.com is a Canadian specialty retailer of pet food and petrelated supplies with more than 600 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac’s Pet Foods, Bosley’s by Pet Valu and Jack’s Pets.

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu is a proud national sponsor of Dog Guides of Canada and provides fundraising and support year-round. In-store donations given by customers for the Pet Valu 2016 Calendar will be donated to Dog Guides of Canada to help more Canadians in need receive the amazing gift of a Dog Guides of Canada service dog.
Pet Valu, Paulmac’s, Bosley’s and Jack’s team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. To learn more, please visit: www.petvalu.com or www.facebook.com/petvalu

Collapse

Cute Canadian Pets Pose for Specialty Chain’s Fundraising Calendar English Bulldog Otis Chosen as This Year’s Cover Dog In what […]...

Read More

The Minion is Pet Valu’s Halloween Pick of the Year

Posted On October 10, 2015

Trick or Treat your Dog Into An Adorable Photo Op this October 31st.

What do Minions and your dog have inminioncostume common? Just like minions, pets are your partners in crime, and that’s why Pet Valu is predicting The Minion will be its most popular pet Halloween costume of 2015.

This week, Pet Valu debuted its top pet costumes for the 2015 Halloween season. No surprise, the ubiquitous Minion is Pet Valu’s top pick, followed by Bat Dog, the perennially popular Pumpkin and last year’s best-selling canine costume, The Hot Dog.

“Every year, the Halloween trend for pets gains more momentum,” explains Rose Ferrante, Director of Marketing, Pet Valu Canada. “Pets are part of the family and Halloween is a fun time for families, so it’s only natural that we want to include them in our annual photos on Facebook and social media,” says Ferrante.

Ferrante estimates that about two thirds of Pet Valu’s Halloween costume sales are for small and medium-sized dogs; although the chain does offer a full range of options for larger pets. “Another fun trend we’re seeing is matching costumes; where pet owners dress their children and dogs in coordinating costumes. So for instance, Bat Dog and Robin – or Minion Dog and Scarlett Overkill,” says Ferrante.

Pet Safety and Comfort During Halloween
“Some dogs don’t mind being put into a costume for a brief time and will happily pose for pictures; while others find it very stressful,” says Ferrante. “It’s important to know your dog and only do what he or she is comfortable with and can tolerate. Choose a costume that’s specially designed for pets to be sure pets can comfortably sit, walk and jog,” says Ferrante.

To help keep dogs visible to drivers and trick or treaters, Ferrante recommends outfitting pets with an LED collar clip-on or reflective collar. In addition to bringing along clean-up bags and treats, Ferrante says pet owners should also give pets lots of encouragement throughout the Halloween family photo op or trick or treating excursion.

Chocolate and other Halloween goodies are dangerous for dogs, so Ferrante reminds petfoodpet owners to keep candies out of pets’ eyesight and reach. And, for those pet lovers who want to treat canine trick or treaters at the door, Ferrante suggests fun, healthy and affordable pumpkin treats, which Pet Valu sells in multi-pack bags.

To give thanks and help pets in need, Pet Valu stores are accepting product donations for local shelters all throughout October during the chain’s 4th annual Thanks-for-Giving event. Pet lovers can help by visiting their local Pet Valu store and donating an item from local charities’ Wish Lists. 100% of customer donations go directly to local pets in need.

The 2015 Pet Valu Halloween Collection is available instore now. Here are Pet Valu buyers’ top picks for the 2015 season:

The Minion
Available in sizes SM to XL
Suggested retail price: $29.99 – 34.99
2 piece Minion costume and headpiece with easy-on Velcro openings
Recommended for small to medium dogs

Bat Dog
Available in sizes SM to XL
Suggested retail price: $22.99 – 24.99
4 piece Batman costume features bat ears, chest piece, belt and cape
Recommended for medium to large dogs

Pumpkin
Available in One Size only
Suggested retail price $17.99
2 piece Pumpkin costume features headpiece and collar
O/S fits most dogs
Pet Valu Halloween Pet Collection 2015 (cont’d)
Page 3

Hot Dog
Available in sizes XS – XXL
Suggested retail price: $ 19.99 – 24.99
Hotdog costume is secured with Velcro strips at neck and under belly
Recommended for small, medium and large dogs

About Pet Valu
Pet Valu, Inc. is a Canadian specialty retailer of pet food and pet-related supplies with more than 600 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac’s Pet Foods, Bosley’s by Pet Valu, Jack’s Pets and Tisol.

The Pet Valu family of stores pride themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. Pet Valu offers more than 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu, Paulmac’s, Bosley’s, Jack’s and Tisol team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues, hosting adoption events, and fundraising for animal shelters. To learn more about Pet Valu and our franchising opportunities please visit petvalu.com

About Thanks for Giving Fundraising
Throughout October, Pet Valu stores are accepting donations as part of its annual Thanks for Giving event. Customers can donate products to fill a bowl with hope and feed a pet in need for the day. 100% of donations go directly to local animal rescues and charities. In the past five years alone, Pet Valu and its customers have raised more than $7 million for pets in need. To learn more visit petvalu.com

Collapse

Trick or Treat your Dog Into An Adorable Photo Op this October 31st. What do Minions and your dog have […]...

Read More

Pet Appreciation Month Raises $1.5 Million for Pets in Need

Posted On May 28, 2015

Five Year Fundraising Total Tops $7.12 Million for Animal Rescues, Charities & Shelters

$1,528,371.99

That’s how much caring animal lovers and the pet experts at Pet Valu raised for North American animal charities during the specialty retail chain’s 2015 Pet Appreciation Month.

Today, Pet Valu announced its 2015 April fundraising event generated a PAWsome $1.5 million for pets in need.  And, thanks to the dedication of Pet Valu franchisees and local rescue charities who hosted April in-store animal adoption events, 2400 pets found Forever Homes.

Buy a PAW, Help a Pet

Dog in Bandana“Since we began Pet Appreciation Month five years ago, our message has been simple – Buy a PAW, Help a Pet,” explains Rose Ferrante, Director of Marketing, Pet Valu.

“We’re excited to announce this year’s campaign was so successful, we surpassed our stretch goal of $1.5 million by raising total dollar and product donations of $1.52 million,” confirms Rose Ferrante, Director of Marketing , Pet Valu.

Rose says that over the past five years, Pet Valu fundraising totals $7.12 million for North American animal rescue charities.  During that time, Rose says Pet Valu stores have helped more than 6,000 rescue pets find Forever Homes.

Money Raised in 600 Communities Across North America

“We’re so proud that Pet Valu Pet Appreciation Month raises much-needed money and supplies to support abandoned pets in need,” says Rose Ferrante, Director of Marketing, Pet Valu. “100% of the products and dollars raised are donated directly to pet charities, and money raised at our stores, stays in the local community,” explains Rose, adding that hundreds of North American charities benefitted from donations.

This year, pet lovers showed their Pet Appreciation by:

  • Posting on Facebook or Twitter using the hashtag #PostaPaw. For every post, Pet Valu donated a cup of food to animal rescue charities.
  • Visiting local Pet Valu stores to purchase and sign an official PAW for $1, $2, $5 or $10. Customers could also make in-store product or supply donations to local animal rescue charities.
Collapse

Five Year Fundraising Total Tops $7.12 Million for Animal Rescues, Charities & Shelters $1,528,371.99 That’s how much caring animal lovers […]...

Read More

Canadians Open Hearts to Support Homeless Pets

Posted On December 1, 2014

Pet Valu Distributes 100 Percent of Donations to Local Charities Through Annual Campaign

Pet Valu stores and customers across Canada donated more than a half million dollars to local pet charities during the third annual Thanks for Giving event and National Adoption Weekend. Homeless pets and the organizations that support them received crucial support through these generous donations and many deserving pets found new Forever Homes.

Over $500,000 in much needed food and supplies was collected and delivered to local shelters, rescues and charities by Pet Valu stores. 100% of the donations received remained in local communities. 1,592 adoptable pets in need of loving families found their Forever Homes during National Adoption Weekend. Local stores worked directly with pet charities in their communities to determine what supplies were needed most, and organized inventive ways to encourage customers to participate. Stores hosted activities and events such as BBQs, food trucks, pumpkin sales, nail trimming, craft sales, and microchip clinics.

The annual event ran from October 1 to 19 at Pet Valu stores across Canada and was supported online by a can drive from Pet Valu’s Facebook page, where followers dedicated an additional donation of 10,000 cans of pet food for pet rescues. Thanks for Giving is just one of Pet Valu’s programs that helps support local shelters, rescues and community organizations helping pets in need. During 2014 alone, Pet Valu stores helped raise over $1.5 million dollars for pet charities and worked with local animal organizations to find Forever Homes for over 4,500 deserving pets.

“We are proud with the efforts made for this year’s Thanks for Giving event and National Adoption Weekend. We have increased our donations from last year and we could not do it without our customers, who were more generous than ever before and, in the spirit of giving really opened their hearts to help local pets in need,” says Julie Johnston, Vice President Merchandising and Marketing. “It was an honour to help so many local animal organizations across the country and we cannot wait to do it again next year.”

Pet lovers can continue to support homeless pets by visiting any Pet Valu location and donating to the year-round Pet Food Bank. To find out more, and learn how you can help, visit your local Pet Valu store, www.petvalu.com or www.facebook.com/petvalu.

Collapse

Pet Valu Distributes 100 Percent of Donations to Local Charities Through Annual Campaign Pet Valu stores and customers across Canada […]...

Read More

Canada Shows Its Support for Homeless Pets

Posted On May 28, 2014

Pet Valu and Pet Lovers Join Together to Raise Over $1 Million in Cash and Supplies for Pets in Need

Pet Valu, is celebrating paw-some news for homeless pets in need!

Thanks to generous pet lovers, Pet Valu and its family of stores raised more than $1 million in cash and supplies to support abandoned, abused and homeless pets in Pet Valu communities during April’s Pet Appreciation Month.

Now in its fourth year, Pet Valu enlisted the help of Morgan, a five-year old Great Dane from Southwestern Ontario, and Guinness-record world’s tallest female dog as its official spokespet ― helping to raise mammoth awareness for homeless pets. With Morgan’s support, not only did Pet Valu surpass its fundraising dollars from last year, Pet Valu stores found fur-ever homes for 1,878 animals in need ― surpassing last year’s adoptions by 120!

Throughout April, pet lovers were invited to visit Pet Valu, Paulmac’s and Bosley’s locations across the country to show their support by buying an official PAW for $1, $2, $5 or $10, or donate much needed products and supplies, including toys, food, litter and bedding.

Pet lovers also had the opportunity to meet local pets in their community in need of loving homes as Pet Valu stores partnered with local shelters and charities to host in-store adoptions during its National Adoption Weekend from April 11th – 13th.

“The outpouring of support we received this year is phenomenal,” says Julie Johnston, VP Merchandising & Marketing, Pet Valu.  “Thanks to the generosity of Canadians, we’re able to help even more animals and shelters in Pet Valu communities throughout Canada,” adds Julie.

Julie says that having Morgan as an advocate for Pet Appreciation Month, amazing local support by Pet Valu customers, franchisees and local events including micro chipping, silent auctions, and workshops with trainers all helped contribute to this year’s extraordinary fundraising result.

Collapse

Pet Valu and Pet Lovers Join Together to Raise Over $1 Million in Cash and Supplies for Pets in Need […]...

Read More